Founded in 2015 in Malaysia, Furby and Sugar is a brand born out of instinct and heavily influenced by pop culture. Since its inception, the brand has achieved notable recognition, including being awarded as a Top Local Brand in 2016 and listed among the Top 10 Most Googled Brands in 2016.

Our journey has seen us nominated for the MStar Young Designer Award, invited to showcase our collections multiple times at Canada Fashion Week, and featured extensively in various Malaysian media outlets and magazines. Our Creative Director was also honored as the cover star of Maskulin Magazine’s Young Entrepreneur Issue, alongside Idris Khan.

Furby and Sugar is proudly worn by renowned celebrities such as Shukri Yahaya, Hanis Zalikha, Hairul Azreen, Zizan Razak, Khai Bahar, Fikry Ibrahim, Fattah Amin, Syafiq Kyle, Saharul Ridwan, Ammar Bahrin, Sabhi Sadhi, Aiman Lee, Jihan Musa, Hael Husaini, and Syamel. We are also supported by Indonesian megastar Irwansyah, along with international recognition from a Korean pop singer.